I highly recommend reading The Go-Giver by Bob Burg and John David Mann.

This little book is a parable that illustrates the power of being a giving person and adding value to other people’s lives.

It tells the story of a young, ambitious salesperson named Joe, who learns that shifting his focus from getting to giving is a much more pleasant and profitable way to conduct business.

He learns that success is the result of specific habits of action: creating value, touching people’s lives, putting others’ interests first, being real, and having the humility to stay open to receiving.

These habits form The Five Laws of Stratospheric Success that will, when implemented, create a solid foundation and success in any business.


Here are the Five Laws in a nutshell:


Your true worth is determined by how much more you give in value than you take in payment. A great business delivers immense value to customers or clients.


Your income is determined by how many people you serve and how well you serve them. The more lives you touch by the exceptional value you provide, the more money you’ll actually earn.


Your influence is determined by how abundantly you place other people’s interests first. If you place other people’s interests first, your interests will always be taken care of. Watch out for what other people need, with the faith that when you do, you’ll get what you need.


The most valuable gift you have to offer is yourself. By simply being yourself and embracing who you are, you will attract your ideal clients or customers.


The key to effective giving is to stay open to receiving. Successful people focus on giving value to others, but they also allow themselves to receive.

Overview of The Go-Giver


In summary, what I have learned from this book is to give tremendous value, serve as many people as possible, place other people’s interests first, be myself, and allow myself to receive.

For more resources on  The Go-Giver Way of doing business or to buy the book, you can visit the official Go-Giver Website here.



    2 replies to "The Go-Giver Way to Create a Solid Foundation and Success for your Business"

    • Graham Forrest

      What a fantastic video! If everyone lived their lives to these kind of virtues, don’t you think the world would be a much nicer place?

      Over the years, I’ve read and listened to many personal development leaders, including the great Jim Rohn, Tony Robbins and (some) Zig Ziglar. You’ve just added another couple of names to my ‘must read’ list of authors; Bob Burg and John David Mann.

      Thanks for sharing this – I’ll be getting hold of a copy of ‘The Go-Giver’ as soon as I can.

      • Linda

        I’m glad you enjoyed the video, Graham. I agree the world would sure be a much nicer place if more people lived their lives the go-giver way!

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