The Go-Giver by Bob Burg and John David Mann is a parable that illustrates the power of being a giving person and adding value to other people’s lives. It tells the story of a young, ambitious salesperson named Joe, who learns that shifting his focus from getting to giving is a much more pleasant and profitable way to conduct business.
He learns that success is the result of specific habits of action: creating value, touching people’s lives, putting others’ interests first, being real, and having the humility to stay open to receiving. These habits form The Five Laws of Stratospheric Success that will, when implemented, create a solid foundation and success in any business.
Here are the Five Laws in a nutshell:
THE LAW OF VALUE
Your true worth is determined by how much more you give in value than you take in payment. A great business delivers immense value to customers or clients.
THE LAW OF COMPENSATION
Your income is determined by how many people you serve and how well you serve them. The more lives you touch by the exceptional value you provide, the more money you’ll actually earn.
THE LAW OF INFLUENCE
Your influence is determined by how abundantly you place other people’s interests first. If you place other people’s interests first, your interests will always be taken care of. Watch out for what other people need, with the faith that when you do, you’ll get what you need.
THE LAW OF AUTHENTICITY
The most valuable gift you have to offer is yourself. By simply being yourself and embracing who you are, you will attract your ideal clients or customers.
THE LAW OF RECEPTIVITY
The key to effective giving is to stay open to receiving. Successful people focus on giving value to others, but they also allow themselves to receive.
Overview of The Go-Giver
For more resources on The Go-Giver Way of doing business or to buy the book, you can visit the official Go-Giver Website here.